definition: A mathematical formula used to determine the percentage change in quantity demanded as compared to the percentage change in the price of the product
- equal to 1 or ( = 1 ) is no change - greater than 1 or ( > 1 ) is a big change - less than 1 or ( < 1 ) is a small change connected key terms: elasticity of demand | unitary | elastic | inelastic
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QD = 4-2/2 = .5 x 100 = 50 P = 300 - 150/150 = .5 x 100 = 50 QD/P or E = 50/50 = 1, unitary QD = quantity demanded
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