consumer budget
definition: If a product consumes a large portion of consumers’ budgets, the demand for that product will be elastic
- If a product consumes a small portion of consumers’ budgets, the demand for that product will be inelastic
connected key terms: factors impacting elasticity | availability of substitutes | necessities | luxury | changes over time | total revenue


everyday examples
elastic:
▪ new house
▪ vacation to hawaii
▪ university tuition

inelastic:
▪ deoderant
▪ notebook paper
▪ shoelaces


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