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definition: When 2 products are consumed together and the price of one of the products changes, the consumer will demand more or less of the complementary product regardless of its price.
connected key terms: none price determinants of demand | petics | population & demographics | expectations | tastes & advertising | substitutes
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▪ if peanut butter price goes up you still buy jelly/jam ▪ if hots go up in price you still buy the buns if you buy the hotdogs |