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definition: If 2 or more products satisfy similar desires and the price of one of the products changes, the consumer will substitute the cheaper product.
connected key terms: none price determinants of demand | petics | population & demographics | expectations | tastes & advertising | income | compliments
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▪️if herbal essence shampoo is more you can buy garnier ▪ if you like apples and pears and pears cost less you can buy pears |